Singapore was ranked the world’s most competitive economy in 2024. Its strong economic performance translates into robust outbound travel demand. Together with frequent flights to Taiwan and similarities in language and cultural background, these advantages enhance travel convenience between both markets. According to a visitor survey at the 2024 Singapore Autumn Travel Fair, 90.1% of respondents had visited Taiwan, and over 49% had visited three times or more. Repeat visitation is high, with Taiwanese cuisine and natural scenery cited as key attractions—showing Taiwan’s strong appeal, stable market fundamentals, and significant business potential.

As November–December is Singapore’s peak outbound period, we will organize a delegation to Singapore from Aug 13–19 to participate in NATAS Holidays, the country’s largest travel fair. In addition, we will convene a B2B-focused Taiwan Tourism Promotion to bring together stakeholders from both sides. Through a combined B2B + B2C push, we aim to sustain Taiwan’s visibility in the Singapore market and capture year-end outbound demand.