2025 Regional Tourism Alliance Market (Southern Taiwan vs. Penghu)
Regional Tourism Alliance Market – Southern Taiwan Edition

Since 2025, the Tourism Administration, MOTC has been promoting the Tourism Alliance 3.0 Transformation Plan, integrating 18 tourism alliances across Taiwan to establish five major Regional Tourism Brands—Northern, Central, Southern, Eastern, and Island Regions. Through cross-regional collaboration, the initiative aims to strengthen the tourism industry value chain.

To showcase the achievements of the Southern Taiwan Tourism Alliance, this project brings together five National Scenic Area Administrations—Siraya, Southwest Coast, Maolin, Dapeng Bay, and Penghu—to jointly organize the large-scale exhibition and achievement showcase “2025 Regional Tourism Alliance Market (Southern Taiwan vs. Penghu)”. The event highlights Southern Taiwan’s tourism strengths, diverse travel resources, and premium specialty products, enhancing regional visibility and expanding tourism-related economic benefits.

Theme: 南波灣 – NUMBER WAN
#South of the Tropic of Cancer #SmilingSouthBay #MountainsAndSea
#TropicalClimate #WaveMelodies #WindFieldsAndFishingGrounds

Soundwave: Unlock Southern Taiwan travel through diverse perspectives and local voices that shape its brand charm.
Rhythm: Explore Southern Taiwan’s cultural landscapes and local produce through a marketplace of distinctive industries.
Essence: Spark new momentum in regional tourism with integrated and innovative Southern Taiwan travel proposals.

Event Venue:
Huashan 1914 Creative Park (No. 1, Section 1, Bade Road, Zhongzheng District, Taipei)

Event Dates:
October 31 (Fri) – November 2 (Sun), 2025